"POCARI SWEAT" by Yoshiyuki Okuyama

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Publisher: Seigensha (April 9, 2018)
Release date: April 9, 2018
Language: Japanese
Hardcover: 128 pages

Product Information

release date 2018年4月9日

Part numberMbk9784861526831

Specification "I'm sure I'm better than I thought."

The dazzling emotions of 300 people dancing in perfect unison collide.

Pocari Sweat's spring/summer campaign advertisement, which became a hot topic in 2017.
Photographer Okuyama Yoshiyuki spent time with 300 high school students during a month-long dance lesson.
Their dancing figures, captured in such detail that they blend into every last detail, face us head-on, as if they were lives endowed with eternal value...
The faint sound of breathing, the pounding of a heart, and overflowing heat.
The re-experience of breathing the same air begins now.


To fully affirm youth and take photographs that are straightforward, strong, and pure like the clear blue sky.
--Yoshiyuki Okuyama


Yoshiyuki Okuyama
Born in Tokyo in 1991. Winner of the 34th New Cosmos of Photography Award in 2011 for "Girl."
In 2016, he won the 47th Kodansha Publishing Culture Award for Photography for "BACON ICE CREAM."
His other works include "As the Call, So the Echo" and "The Town Where You Live."
In recent years, he has also been actively working as a director, directing TV commercials, music videos, and movies.
(This information was available at the time this book was published.)

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