"MCU: The Incredible Marvel Turnaround Story of an Unparalleled Film Studio" Film Art

About the productJapanese

Joanna Robinson (Author), Dave Gonzalez (Author), Gavin Edwards (Author), Tetsuro Shimauchi (Translator), Yu Yoshikawa (Editor)

Publisher: Film Art Co., Ltd. (July 26, 2024)
Release date: July 26, 2024
Language: Japanese
Paperback (softcover): 584 pages
ISBN-10 : 4845923289
ISBN-13 : 978-4845923281
Dimensions: 4 x 14.8 x 21 cm

Product Information

release date

Part numberMbk9784845923281

Specification "The best idea wins."

Marvel Studios is the largest entertainment company in history, having created a universe that captivates the world with its overwhelming creativity and unconventional ideas.
Through interviews with those involved, the unknown history of the Marvel Cinematic Universe (MCU) is finally revealed.

Marvel Studios began with failure, ruin, and bankruptcy.

"Iron Man" was made under conditions where failure was not an option, as the company secured loans by mortgaging the rights to its own characters.

The lead role was played by Robert Downey Jr., who had a "near-perfect record of commercial failure" up to that point in his career and was known as a problem figure in Hollywood as a drug abuser.
Moreover, Iron Man has low general recognition among Marvel characters and is treated as a "second-tier" character.

The future of Marvel Studios depended on this one film.

Iron Man, released in 2008, was a huge hit worldwide.
It was the moment Marvel Studios won a series of gambling sprees that they could not afford to lose.
Today, Marvel Studios' films and television series have dominated global pop culture and are some of the most successful franchises of all time.

This book covers everything from Marvel's early film works in the 1970s and the history before the founding of Marvel Studios, including the failure of Marvel Productions founded by Stan Lee and Toy Biz's acquisition of Marvel Comics, to the success of the Marvel Cinematic Universe since Iron Man, and new developments on Disney+.

The DVD features interviews with key figures surrounding the MCU, such as Kevin Feige, Bob Iger, Robert Downey Jr., and James Gunn, as well as recording the voices of many of the MCU's staff, including producers, screenwriters, artists, and casting directors, and also shines a spotlight on people who have made significant contributions to the MCU but have not been well known until now, such as Nicole Perlman and Victoria Alonso.

This book is the definitive chronicle of Marvel Studios, but it is also the story of the struggles of this up-and-coming studio that overcame all sorts of difficulties, including the departure of directors and actors, lack of understanding of diversity and new developments, conflict between creativity and business, and the halt to production and releases due to the pandemic, to become one of the world's leading entertainment companies through IP business and streaming.

Here is the "true" MCU chronicle that is never told in the "official" history.
The long-awaited Japanese translation of the best-selling book that has impressed Marvel and MCU fans around the world!


A (very small) part of the episodes revealed in this book
Did Tom Cruise star in Iron Man?
-What is the first Easter egg in the MCU?
-What was the inspiration behind the post-credit scene, which has become a trademark of the MCU alongside Stan Lee's cameo?
Why was Edward Norton, star of "The Incredible Hulk," judged to be a "troublesome guy"?
The comics that led to Samuel L. Jackson being cast as Nick Fury
Why was the role of Lt. Col. Rhodes changed from Terrence Howard to Don Cheadle?
Behind the scenes of Edgar Wright stepping down as director of Ant-Man due to "differences in opinion about the film"
Nicole Perlman and James Gunn feud over Guardians of the Galaxy screenplay credits
The existence of the film The Runaways, which was almost made and was codenamed "Small Faces"
How Iron Man 3 had to undergo radical changes to enter the Chinese market
・The struggles of the VFX companies behind the MCU and labor issues
Why 2014 is the most important year in Marvel Studios history
- Marvel and Sony's relationship over Spider-Man rights
How did Joss Whedon come to have more power than Kevin Feige?
The chaos caused by Bob Chapek (then CEO of Disney) and the failure of Phase 4

table of contents
PROLOGUE The Beginning Story

PHASE0
CHAPTER 1 Phoenix Saga
CHAPTER 2 Blessed Children
CHAPTER 3 Once Upon a Time in Mar-a-Lago

PHASE 1
CHAPTER 4 Plausibility
CHAPTER 5 Proof of Concept
CHAPTER 6 Post-credit scene
CHAPTER 7 Extremely Toxicity
CHAPTER 8 Some assembly required
CHAPTER 9 The Devil in the Bottle
CHAPTER 10 Freedom is fun
CHAPTER 11 Chris's Brand
CHAPTER 12 Runaways
CHAPTER 13 Earth's Mightiest Heroes

PHASE 2
CHAPTER 14 House of M
CHAPTER 15 Forbidden City
CHAPTER 16 Remote Control
CHAPTER 17 Excuse me from the left
CHAPTER 18 We are Groot
CHAPTER 19 Where's Natasha?
CHAPTER 20 Marvel Studios vs. Creative Committee
CHAPTER 21 The best director, the worst timing

PHASE 3
CHAPTER 22 Tangled Spider Webs
CHAPTER 23 Glory to the New King
CHAPTER 24 Higher, Further, Faster
CHAPTER 25 Snapping Fingers

PHASE 4
CHAPTER 26 A Year Without Marvel
CHAPTER 27 I Can Do Anything Division
CHAPTER 28 KEVIN
CHAPTER 29 Clone Saga
CHAPTER 30 To the Multiverse

EPILOGUE What's left

Acknowledgements
Translator's Afterword

Notes

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