Paul Rand: A Designer's Art

About the productJapanese

This timeless classic, an absolute guide for advertising design and graphic design, has been republished.
Paul Rand, one of the most representative graphic designers of the 20th century. All of his design philosophy is here.

This book is a complete translation of the reprint of Paul Rand's masterpiece "Paul Rand: A Designer's Art," which has had a major impact on advertising design and graphic design. Paul Rand's ideas on design are concisely discussed along with the wonderful works he has created. This book, which is sometimes introduced as a collection of works, contains many of his works in color that still shine today, such as the IBM and UPS logos, magazine covers, and package designs, but it is not just the visuals that are at the core of this book, but 27 essays filled with his design philosophy. The contents range from appearance-related topics such as how to handle color and pattern, how to add humor, memorable treatments, and typography, to internal (or external) aspects of design, such as interactions with clients and the importance of design being suitable for a purpose. This book is filled with words that will serve as guides for everyone involved in design.

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Product Information

Publisher BNN

release date 2017

Part numberKDSG10394A-9784802510554

Specification B5 size / 264 pages / Hardcover

Notes

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