[HIROSHIMA TSUTAYA BOOKS] Sweets Fair 2nd Sweets Journey
Special Events
LECT 1F Parking lot 2024年 11月04日(月)
The Sweets Fair is back.
The Okashi Expo was born from the idea of how much fun it would be to gather together all the sweets that we believe are symbols of happiness. The first event was attended by 25 sweet shops, and as a result of the excitement, more customers than expected came to the event, and it ended in great success. For the second event, the venue will be expanded, and 50 shops from all over the country will participate.
We are sure that all participants will be able to experience the essence of happiness in various forms. The title of the last event was "Stories of Sweets" because all the stories related to sweets are so lovely that they could be turned into stories. The stories will continue, but receiving and giving sweets, and traveling with them, are also part of the fun. Sweets can be found all over Japan and the world, and they surely bring smiles and happiness to everyone. That is why we have named this event "A Journey of Sweets." Take a trip around the many wonderful sweet shops. So where shall we start our journey?
We will introduce the confectionery shops that will be participating in the "2nd Sweets Expo". There will also be a shop where you can enjoy delicious food.
The Okashi Expo was born from the idea of how much fun it would be to gather together all the sweets that we believe are symbols of happiness. The first event was attended by 25 sweet shops, and as a result of the excitement, more customers than expected came to the event, and it ended in great success. For the second event, the venue will be expanded, and 50 shops from all over the country will participate.
We are sure that all participants will be able to experience the essence of happiness in various forms. The title of the last event was "Stories of Sweets" because all the stories related to sweets are so lovely that they could be turned into stories. The stories will continue, but receiving and giving sweets, and traveling with them, are also part of the fun. Sweets can be found all over Japan and the world, and they surely bring smiles and happiness to everyone. That is why we have named this event "A Journey of Sweets." Take a trip around the many wonderful sweet shops. So where shall we start our journey?
We will introduce the confectionery shops that will be participating in the "2nd Sweets Expo". There will also be a shop where you can enjoy delicious food.
[Store Introduction]
◼︎sweets
Bonobake(Hiroshima)
DE LA MER baked goods shop(Hiroshima)
keiko bakery(Hiroshima)
Kougame(Hiroshima)
Ma puce(Hiroshima)
Piece of cake!(Hiroshima)
Remme baked goods shop(Hiroshima)
Sappuyer(Hiroshima)
SWINGING BIRD KITCHEN(Hiroshima)
Remme baked goods shop(Hiroshima)
Sappuyer(Hiroshima)
SWINGING BIRD KITCHEN(Hiroshima)
Taruho(Hiroshima)
My snacks(Hiroshima)
Living with British sweets and tea OHISAMA(Hiroshima)
Snacks and Hygge(Hiroshima)
My snacks(Hiroshima)
Living with British sweets and tea OHISAMA(Hiroshima)
Snacks and Hygge(Hiroshima)
Seasonal jams and daily snacks [cosakuϋ Kosaku](Hiroshima)
Honey Mountain Bee Farm(Hiroshima)
One baked good.(Hiroshima)
Parimo, a grilled rice cake specialty store(Hiroshima)
My wife(Hiroshima)
Honey Mountain Bee Farm(Hiroshima)
One baked good.(Hiroshima)
Parimo, a grilled rice cake specialty store(Hiroshima)
My wife(Hiroshima)
Koseling(Yamaguchi)
Ufufu rice(Yamaguchi)
HIYORI WASANBON(Kagawa)
Baked Goods Workshop Bonbonniere(Kagawa)
Rain and Light(Kochi)
Confectionery shop Ito(Fukuoka)
Tanegayoshi Shop(Kyoto)
Sweets Azuki beans(Osaka)
Lentement...(Osaka)
people(Aichi)
Confectionery shop Bonbonniere(Gifu)
Cukr Czech confectionery shop Cukr(Kanagawa)
Baked Goods Workshop Bonbonniere(Kagawa)
Rain and Light(Kochi)
Confectionery shop Ito(Fukuoka)
Tanegayoshi Shop(Kyoto)
Sweets Azuki beans(Osaka)
Lentement...(Osaka)
people(Aichi)
Confectionery shop Bonbonniere(Gifu)
Cukr Czech confectionery shop Cukr(Kanagawa)
◼︎Eat-in
imm coffee&roastery(Coffee and baked goods)(Yamaguchi)
ninin(Coffee and baked goods) (Hiroshima)
imm coffee&roastery(Coffee and baked goods)(Yamaguchi)
ninin(Coffee and baked goods) (Hiroshima)
Taiwanese Home Cooking - Huang-san's House(Hiroshima)
salamander(Hiroshima)
Homemade cola and hamburger tenz(Okayama)
Castle Okiya(Hiroshima)
Homerun Diner(Hiroshima)
Traveling Scone /innerintime(Chai) &Mika Grand Cafe(Scones)(Hiroshima)
salamander(Hiroshima)
Homemade cola and hamburger tenz(Okayama)
Castle Okiya(Hiroshima)
Homerun Diner(Hiroshima)
Traveling Scone /innerintime(Chai) &Mika Grand Cafe(Scones)(Hiroshima)
*Due to unforeseen circumstances, the participation of Yuyake Cafe Donuts (Hiroshima) has been cancelled.
[Notes]
・In the event of rain or bad weather, the event may be canceled or the location may be changed.
・Pets are allowed inside the venue, but as it is expected to get busy, we ask that you either hold your pet in your arms or place it in a cart.
・Line-up will begin at 9:30. Please refrain from lining up before this time as it may be dangerous due to vehicular traffic.
・In the event of rain or bad weather, the event may be canceled or the location may be changed.
・Pets are allowed inside the venue, but as it is expected to get busy, we ask that you either hold your pet in your arms or place it in a cart.
・Line-up will begin at 9:30. Please refrain from lining up before this time as it may be dangerous due to vehicular traffic.
Sweets Expo 2nd Campaign Planning
1. Stamp rally campaign
Customers who participate in the Sweets Journey Stamp Rally will be given a Sweets Expo Passport on a first-come, first-served basis. If you visit your favorite shops and collect three stamps, you will receive a small present at the departure gate (exit).
Customers who participate in the Sweets Journey Stamp Rally will be given a Sweets Expo Passport on a first-come, first-served basis. If you visit your favorite shops and collect three stamps, you will receive a small present at the departure gate (exit).
Bon voyage!
2. Instagram campaign
As a thank you for attending the "2nd Sweets Expo Sweets Journey," we will be giving away lovely wrapping paper to the first people who follow the Instagram account hiroshima_mercato.
As a thank you for attending the "2nd Sweets Expo Sweets Journey," we will be giving away lovely wrapping paper to the first people who follow the Instagram account hiroshima_mercato.
Please follow me!
For more detailsHere
Let's go on a sweet journey.
If I go to that usual place, I'll definitely have that sweet. Maybe the sweets I was given were cute and delicious, so I decided to go to that sweet shop. The first time I tried a foreign sweet, it brought an unforgettable smile and tears to my face. The taste of sweets from that country that I've always wanted to try. Just thinking about the sweets on my sweets journey makes me smile.
If I go to that usual place, I'll definitely have that sweet. Maybe the sweets I was given were cute and delicious, so I decided to go to that sweet shop. The first time I tried a foreign sweet, it brought an unforgettable smile and tears to my face. The taste of sweets from that country that I've always wanted to try. Just thinking about the sweets on my sweets journey makes me smile.
We have collected wonderful travel sweets stories told by confectioners. As you read, you will be transported straight to a magical sweets journey! Please go on a sweets journey while eating sweets.
Kougame
[Main visual]
Yoshiko Hada
Yoshiko Hada
An illustrator living in Tokyo. With his dynamic forms, vivid colors, and playful style, he provides illustrations for a variety of media both in Japan and overseas, including posters, TV animation, packaging, and textiles.
In addition, the company's activities are broad, including participation in overseas exhibitions and conferences.
In 2021, he was selected for the Bologna Children's Book Fair Illustrators Exhibition, among many other awards.
Instagram: @yoshiko_hada
In addition, the company's activities are broad, including participation in overseas exhibitions and conferences.
In 2021, he was selected for the Bologna Children's Book Fair Illustrators Exhibition, among many other awards.
Instagram: @yoshiko_hada
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Date and Time
Monday (Mon) 410:00 - 15:00*Ends when sold out
- place LECT 1F Parking lot
- Sponsorship Yamadaya
- Contact Information 広島 蔦屋書店（082-501-5111）
