"Copy Yearbook 2021" Tokyo Copywriters Club (Sendenkaigi)

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Price: 22,000 yen (20,000 yen + tax)
Publication date: January 2022
Size: A4
ISBN: 9784883355303

Product Information

release date 2022年1月31日

Part numberMbk9784883355303

Specification This year's TCC Awards were judged on advertisements from 2020, the year of the coronavirus pandemic.
This advertisement was born amid major changes in the environment surrounding advertising and its creators.

In judging the entries, chairperson of the judging committee, Kojima Reiko, set the theme of "exchanging views on copywriting."
After a judging session in which the judges' opinions were exchanged, 685 advertisements were selected, including those that received the TCC Grand Prix, TCC Award, and Newcomer Award.

This yearbook includes overall comments from the final and first selection committee members, as well as comments on each award-winning work and finalist.
In addition, to record this special year, the magazine will also include a project called "Memo for 2021," in which TCC member copywriters and experts compile "words they encountered, words they picked up, and words that struck them" in 2021.

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