Nike: Better is Temporary

About the productJapanese

Concierge carefully selected products

Author: Sam Grawe
Publisher: Phaidon
Hardcover / 23 x 31 cm / 320p / English

Product Information

release date 2016年4月16日

Part numberMbk9781838660512

Specification Nike has many different faces: a sports brand that develops innovative gear to maximize athletes' abilities, a fashion brand that releases a string of popular sneakers that are so popular they are fought over, and a company that constantly sends out social messages and raises issues.

In 2002, to commemorate the 30th anniversary of the release of Nike's first basketball shoe, the "Blazer," Nike published "Sole Provider," which focused on basketball shoes, and in 2018, "Nike SB: The Dunk Book," which covered the Dunk SB, a skate shoe derived from basketball shoes, was published. However, this is the first book to comprehensively summarize everything about Nike. Along with Phil Knight's "SHOE DOG," this is a must-have book for fans, offering a glimpse into how Nike transformed from a small company in Oregon into the world's number one sports brand.

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