Mark's Book

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Publisher: Kinokuniya Bookstore (May 30, 2022)
Release date: May 30, 2022
Language: Japanese
Paperback (softcover): 268 pages
ISBN-10 : 4314011912
ISBN-13 : 978-4314011914
Dimensions: 13 x 2 x 18.9 cm

Product Information

release date 2022年5月30日

Part numberMbk9784314011914

Specification If we look around us, we see countless symbols and logos.
What was the thought process behind these marks? When we listened to the voices of their creators, we found that there was an extremely wealth of ideas and consideration behind them.

The author, a leading figure in graphic design who has worked on product designs for products such as "Lotte Xylitol Gum" and "Meiji Oishii Gyunyu", explains the thinking and techniques behind the creation of the symbol marks and logos he has created.
《120 outstanding marks, each of which has been polished to the finest detail with outstanding technique, are included in full color along with related illustrations!》

[Included marks and logos] "Water" Exhibition, National Museum of Nature and Science, Kids Design Award, Lotte Xylitol Gum, Kanazawa 21st Century Museum of Contemporary Art, Awareness Symbol Mark, National High School Baseball Championship, Taisho Pharmaceutical Zena, Yoshimoto Kogyo, Hokkaido University, Echigo-Tsumari Art Festival, Lotte Cool Mint Gum, Mitsumura Tosho, Yamatane Museum of Art, Bijutsu Shuppansha, Children's Science Expo, Kyoto Kyukodo, Shimamura Musical Instruments, Gransta, Chihiro Art Museum, Kobe Croquette, BS Asahi, Kyoto University of the Arts, YRGLM, Elleair, Taro Okamoto Memorial Museum, Brain Activity Research Institute, PGCD JAPAN, Yamanashi Prefecture Mount Fuji World Heritage Center, "Design Matsuya", Kikumasamune Sake Brewery, Agency for Cultural Affairs Japan Media Arts Festival, Heibonsha, Jakuetsu, Prestige International, Ishizaka Sangyo, Yamakawa Publishing, Ascot, Sankakuya, Harmonic, Tower of the Sun, Kokuryu Sake Brewery, Park Court Akasaka Hinokimachi The Tower, Egao, The Gate Hotel, Genetec, Diamond Realty Management, Hennessy Najena, Matera, HAMACHO HOTEL, Hyakumoku, SCIP, MISC, PLANE, SORA, Rice Exhibition, Tokyo Azuki Glacé, Hoshimo School, Toilet sign, 21_21DESIGN SIGHT, Design Ah Exhibition, Cleansui, Toyobo, NHK Educational, Hobonichi, A&F, Japan Heritage, ZENB, Meiji Oishii Gyunyu (Tasty Milk), Toriba Coffee, Hot Noodles, BAO BAO ISSEY MIYAKE, NHK "Nihongo de Asobo", NSK, Aera Home, IKKO TANAKA ISSEY MIYAKE, Kanagawa Arts Theatre, Tokyo Chidoriya, Sekisui Chemical, Ceramic Valley, SIGMA, Burn Warning, Mizkan Museum, InaRIS, Blue Note Japan, Attento, Kinoya Ishinomaki Suisan, ORBIS, Blue Books Cafe, JIDA, Geosystem, NIKKEI DESIGN, SMO, JAPANGLE, Blue Note Tokyo 30th Anniversary, Onishi Foods, Hyogo Prefecture Souvenir Excavation Shop, Musashino Art University Museum & Library, Kobe Beef Meat Pie, S&B SPICE&HERB Seasoning, Cafe, Dinning & Bar 104.5, GINZA FASHION WEEK, Kamiki Ryunosuke 25th Anniversary, Bunkamura 20th Anniversary, Hand Cream, Iwami Ginzan Gunendo, "Bone" Exhibition, Recommended Kimchi, Sky Forest, Aranmare, Maana Mikan, Silver Lining, Ichinose Coffee, CON TON TON VIVO, Crosstalk, Japan Design Committee, Zahne Cream, Ichigo Milk, Mushizuka, BUAISO

[Author] Taku Sato
Graphic designer. Graduated from the Tokyo University of the Arts, Department of Design, in 1979, and completed his graduate studies there in 1981. After working at Dentsu, he founded the Sato Taku Design Office (now TSDO, Inc.) in 1984. ▼Beginning with product development for Nikka Pure Malt, he has worked on package designs for Lotte Xylitol Gum and Meiji Oishii Gyunyu (Tasty Milk), graphic designs for PLEATS PLEASE ISSEY MIYAKE, and the symbol marks for the National Museum of Nature and Science and the National High School Baseball Championship. ▼He has been active in a wide range of fields, including serving as art director for NHK Educational TV's "Nihongo de Asobo," general director of "Design Ah," and director of 21_21 DESIGN SIGHT. In June 2018, he became president of the Japan Graphic Design Association (JAGDA). In 2021, he was awarded the Medal with Purple Ribbon. ▼His books include "The Whale Was Spewing Water" and "Plastic Thinking." ▼His hobbies are surfing and Latin music.

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