Magazine "Advertising" VOL.418 Cover: Fumi Nikaido

About the productJapanese

The magazine "Kokoku" is published by Hakuhodo and was first published in 1948 with the aim of creating and developing advertising culture.
Since its launch, current employees have been involved in the editing process, and the magazine has continued to explore the changing times and society from a deep perspective and disseminate its messages widely.

This 418th issue of "Advertising" features a new editor-in-chief and editorial structure, and is a relaunched inaugural issue with the overall theme of "Happy Events."
The special feature is "Legalizing Territorial Invasion." It introduces and examines cutting-edge creators who are expanding their own territories in today's ever-changing society, as well as objects and events.

Editor-in-chief: Tsunashi Yamaguchi, Art Director: Hiroo Kakizaki, Creative Director: Tomofumi Chikayama, Product Director: Shintaro Kadota, Main Visual Photography: Yusuke Yamatani

Product Information

release date 2025年3月25日

Part numberGDSG10708A-2510000460226

Specification Softcover / 128p / 260×260mm / Japanese

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