Live, Work, Create

About the productJapanese

The brand "minä perhonen" was started all by himself while working part-time at a fish market. Now in its 25th anniversary year, he reveals for the first time about his life and working philosophy. How did the brand, which continues to make unparalleled clothes with its unique philosophy and methods, such as original textiles with hand-drawn patterns, long-lasting designs that are not influenced by trends, and a collaborative approach with the factories that make the fabric and sew the clothes, come to be?

His parents divorced when he was young. In elementary school, he was obsessed with sports, and in junior high and high school, he wanted to be an athlete, but he suffered a serious injury and gave up. Having lost his goal, he happened to encounter the world of fashion while traveling in Europe, and before long, while helping others with their work, he discovered the value of working and creating. However, when he first started his own brand, it was not enough to make a living from that alone. When he opened his first directly managed store in Shirokanedai, he was on the edge of a cliff, with a balance of 50,000 yen in his bankbook and a debt of 5 million yen from the Japan Finance Corporation. But why did he not give up and continue to look forward?

This book will surely provide helpful words and ways of thinking for generations who are struggling with the difficulties of life and anxiety about the future, as well as for the many people who find themselves in difficult economic situations.

*Please note that this product is also sold in stores, so if the item is out of stock, your order may be cancelled.
*Please note that we cannot accept cancellations or changes to your order after it has been placed.

Product Information

Publisher What is a vine?

release date 2020 / 06 / 27

Part numberKDSG10071A-9784908155079

Notes

In-stock items usually ship within 1-3 days.
If the item is out of stock, we will inform you of the stock status and delivery date by email after you place your order. Thank you for your understanding.
We do not accept returns or exchanges of products. However, we will accept returns and exchanges if the product is defective or damaged due to our fault.