[Fair] Aims to revitalize traditional crafts and traditional industries.
Lifestyle brand "Tsugu" fair

GINZA TSUTAYA BOOKS will be holding a fair to mark the brand debut of the lifestyle brand "Tsugu" from Saturday, June 3rd to Wednesday, July 13th.

 

"Tsugu" is a brand established by Lab&Design Inc. (Meguro-ku, Tokyo; CEO: Shirakata Hirofumi) in collaboration with traditional craft and industry studios and companies from all over Japan, with the aim of passing on Japan's traditional crafts and traditional industries to the next generation.

This fair will feature the first wave of products.

 

(The following is an excerpt from the "Tsugu" press release)
The first products, "Banryoku" and "Hoshikage", will be produced in collaboration with Oiso Towel Company, which also produces Imabari towels; "Niwatazumi" small plates from Kutani ware's Seikogama kiln; "Hotaru" and "Amanogawa" bowls from Yamanaka lacquerware's Shirasagi Mokko; and "Meguri", a set of 18 chopsticks made from Noto hiba cypress chopsticks processed in Wajima using the wiped lacquer technique. The project respects the high technical skills and traditions of the participating companies and will convey the beauty of traditional crafts to the younger generation and the world through designs that suit modern lifestyles.

 

Tsugu works as a platform to create products in collaboration with participating companies and workshops. We provide highly skilled and productive companies and workshops with designs that match the tone and size of modern interiors and lifestyles, while preserving the distinctive features of the traditional crafts and industrial products. We develop products that utilize each other's strengths for the benefit of each other, and share the profits. We created this platform to sustain, continue, and prosper Japan's traditional crafts and traditional industrial products.

 

[Exhibited products]
【myriad green leaves】
Oiso towel
"Banryoku" - lush greenery as far as the eye can see

The design was inspired by the word "banryoku," which describes the abundant green of vegetation, plants, and nature that covers the mountains and fields in summer.
The sunlight filtering through the trees onto the natural complex, the shadows of the plants and the depth of the greenery are recreated using fine stripes by weaving together multiple processing techniques.
It features a delicate and magnificent design with gold embroidery that stands out against the contrast of white and green.
These fluffy, stylish hand towels will add color to your everyday life.

Banryoku
<Handkerchief, face towel, small bath towel, bath towel>
1,760 yen (tax included) ~ 6,050 yen (tax included)
Made in Japan Imabari Towel (No. 2022-1328)

 

 

[Starlight]
Oiso towel
Vivid starry skies
The design is inspired by the starry sky, which represents starlight, and gives the impression of starlight peeking out from between the clouds in the summer night sky floating before your eyes.
The depth of a clear summer night sky and the cool light of the stars shining through the shadows of the clouds are expressed by weaving together multiple processing techniques.
These fluffy, stylish hand towels will add color to your everyday life.

Hoshikage
<Handkerchief, face towel, small bath towel, bath towel>
1,760 yen - 6,050 yen (tax included)
Made in Japan Imabari Towel (No. 2022-1327)

 

 

 

[Circling]
18 pairs of lacquer chopsticks
"Kawaru" - a place where lives are connected

The circles arranged in a spiral represent the strength and mystery of the abundant life that thrives in nature and connects together.
The design features a rotating circle no matter which side you hold it from, allowing you to enjoy different expressions depending on the angle you use it from.
These chopsticks are made from Noto hiba wood grown in the Noto countryside and finished with natural lacquer, making them soft to the touch and light to hold.

Meguri –
<Gold/White, Gold/Black, Black, White>
3,960 yen - 8,800 yen (tax included)
Material: Natural wood (Noto hiba)
Coating: lacquer, wiped lacquer
Size: 23cm
Weight: Approx. 8g

 

[Ran]
Blue suburbs
"潦" that remains and flows

"潦" represents the flow of rainwater that has accumulated on the ground.
The scene of rain falling, wearing away at the stones, staying, and then flowing is expressed in a rhythmic dot pattern using the white grain technique of Kutani ware.
The white background goes well with a variety of dishes, and the accent colors of gold, blue, and green give it a refreshing impression.

The crest represents the ripples that form when it rains.

Niwatazumi
<Beach/Migiwa, Droplet/Shizuku, Thin/Sazare, Flow/Ryuu, Mon>
1,650 yen each (tax included)
Material: Porcelain
Size: 9.5cm x 1.8cm
Weight: Approx. 67g

 

 

 

[Ryu no Kaze]
Shirasagi Woodworks / Hakuichi
"Ritsu no Kaze" with fluttering pampas grass

The deep colours of the lacquerware are enhanced with a gold leaf polka dot pattern for a gorgeous design.
The dancing gold leaf dots on the red paint are reminiscent of Japanese pampas grass swaying in the autumn breeze, and make the food shine.

Richino-kaze
22,000 yen (tax included)

Material: Japanese cherry wood
Coating: lacquer and gold leaf
Size: 10cm x 2cm
Weight: Approx. 27g

 

[Monthly]
Shirasagi Woodworks / Hakuichi
A hazy "moonlight" rising in the night sky

The deep colours of the lacquerware are enhanced with a gold leaf polka dot pattern for a gorgeous design.
The design is reminiscent of the eastern sky with the moon about to rise in a glossy black night sky, and is placed at the center to ensure that this scene appears after eating the meal.

Tsukishiro
22,000 yen (tax included)
Material: Japanese cherry wood
Coating: lacquer and gold leaf
Size: 10cm x 2cm
Weight: Approx. 27g

 

 

[Amanogawa]
Shirasagi Woodworks
The Amanogawa River, a heavenly light that decorates a clear night

The beautiful grain of natural wood created by nature and the wide, soft shape that feels soft on the mouth are inspired by the sky.
The flow of gold applied with lacquer represents the Milky Way, where the shining stars gather.

Amanogawa
9,570 yen (tax included)
Material: Japanese Mizume cherry wood
Coating: lacquer, gold powder
Size: 11cm x 7cm
Capacity: Approx. 180ml

 

【firefly】
Shirasagi Woodworks
Fireflies: the light of the earth that floats and illuminates the riverside

The vertical cutting of the wood reveals the beautiful grain of the natural wood, and the rounded shape that fits comfortably in the hand is reminiscent of a firefly.
The flowing gold circle applied with Maki-e represents the radiance of the quietly standing earth.

Firefly
9,570 yen (tax included)

Material: Japanese Mizume cherry wood
Coating: lacquer, gold powder
Size: 10cm x 7cm
Capacity: Approx. 180ml

 

 

[Fair details]
Period: Saturday, June 3, 2023 - Wednesday, July 13, 2023
Venue: GINZA TSUTAYA BOOKS
Business hours: 10:30-21:00
*Business hours may change without notice. Please contact the store for details.

 

[Sales Information]

Available in stores and online.

*Only some products are available for sale at the online store.