Due to popular demand, we will be extending the exhibition period until Monday, November 25th.

 

A special exhibition called "Fashion tech week by Fashion tech designer O lga" will be held at TSUTAYA ELECTRICS +, a next-generation showroom located on the first floor FUTAKO TAMAGAWA TSUTAYA ELECTRICS. The exhibition was planned and curated by fashion tech designer O lga and brings together notable fashion tech items.

As IoT continues to accelerate, technology is being integrated into all fields. This time, we will focus on fashion.
How will consumers accept the genre of "Fashion Tech," which combines fashion and technology? Could it become a new global trend? We hope to reach many people through TSUTAYA ELECTRICS +.

For this project, under the philosophy of "Making technology more fashionable," we will be curating and exhibiting fashion items that will make future lifestyles cool, with the full cooperation of Olga, CEO of ish, a design company specializing in fashion tech and design engineering that handles wearable device design, research and development for a variety of companies, and who works as a fashion tech designer.

 

<Exhibited Products>
ambie These earphones let you enjoy sound without blocking your ears. You can be aware of dangers and calls around you, and even have conversations while enjoying music. These stylish earphones come in six different colors and can be used in any situation.
https://ambie.co.jp/soundearcuffs/

WEAR SPACE

It is a new wearable device that consists of headphones with a noise-canceling function that reduces surrounding noise, and a partition that allows you to adjust your field of vision. By wearing "WEAR SPACE," you can instantly create a boundary between yourself and your surroundings even when you are in an open space, creating a psychological personal space.
https://ja.wearspace.info/

ORPHE TRACK

Smart footwear helps runners achieve their goals. With just one shoe, detailed form analysis is possible, something that would not be possible without extensive measurement equipment.
https://orphe.shoes/track/

Dub Plate

A plate that displays your favorite images, such as QR codes. It is attractive for its low power consumption and long operating time, which can be supplemented by solar or vibration power generation. It is expected to play an active role in the coming age of electronic payment.
*Exhibition period: Saturday, October 12th to Friday, October 25th

Sweaty feet

These socks were specially developed for people with hyperhidrosis. They are made from antibacterial synthetic fibers and are designed to be breathable. They are also designed with great attention to detail, such as a thicker weave around the soles of the feet, which tend to sweat easily.
*Exhibition period: Saturday, October 26th to Sunday, November 10th

 

Fashion Tech Designer / CEO of ish Inc.
Assistant Professor, Digital Hollywood Graduate School
Media Science Institute, Tomoyuki Sugiyama Laboratory, Researcher
Fashion Tech Lab
 

After studying the relationship between fashion and technology at a graduate school in London, he launched the fashion brand Etw.Vonneguet after returning to Japan and participated in the Tokyo Collection. At that time, he held a CG fashion show using cloth simulation, and developed clothes made from 3D patterns. He also opened stores in department stores both in Japan and overseas, including Shibuya Parco and Isetan.

In 2017, he became an assistant professor at Digital Hollywood University Graduate School, where he is also the director of the Fashion Tech Lab and a researcher at the Sugiyama Tomoyuki Laboratory at the Media Science Institute of the university. He teaches not only to domestic students but also to international students at Princeton University and Bunka Fashion Graduate University.
Making technology more fashionable. Based on this philosophy, he founded ish, a design company specializing in fashion tech and design engineering, which handles wearable device design and research and development for various companies.

Received the Ministry of Economy, Trade and Industry NEDO TCP Jury Special Award.
Recipient of the 2018 Digital Hollywood University Faculty Award.
DIGITAL FRONTIER GRAND PRIX 2017.
"HEATER PARKER" won the Best Idea Award and the CCC Platinum Sponsor Award.

 

It opened in 2004 as Japan's first professional graduate school established by a corporation.
In order to produce leaders who can utilize digital communication to bring about change in society in this highly advanced information society, the school cultivates human resources who can bridge theory and practice by acquiring and fusing the four elements of SEAD (Science/Engineering/Art/Design) in a balanced manner. By implementing graduate students' ideas and supporting startups, such as new business planning and prototyping, the school ranked 11th among universities nationwide and 3rd among private universities in the "2018 University-Based Venture Survey" (Ministry of Economy, Trade and Industry).
https://gs.dhw.ac.jp