CHET Group, Inc., a company that develops IP through the combination of "creativity and technology," will be holding an exhibition called "CHET."

The exhibit will include works from the collaborative project "X Beyond -The World of 5055-" by MECRE, a creator platform operated by Sony Music Entertainment Inc., as well as the first appearance of selected artists. A limited-time exhibition of art works created in collaboration with artists and creators will be held at the POP-UP SHOP of Creativity Hacks Every Thing, a cultural collective artist and brand developed by CHET, from (Sat) 2024.

At the exhibition, products using the artworks will also be available for sale.

[About the exhibiting artists]

■yama
A new generation singer who has been gaining attention online, mainly through social media. In 2018, she began her activities by releasing cover songs on YouTube. Her first original song, "Haru wo Tsugeru," released in April 2020, has been viewed 100 million times on the music video and has been streamed over 300 million times in total, making her a representative artist of the current music scene.

■Yukishita Mayu (yama×Yukishita Mayu)
Born December 6, 1995. Graduated from Tama Art University, School of Design. A popular artist with a unique style that is realistic yet deformed and rough. He has also attracted attention from the bookbinding and music industries, and has worked on many tie-up projects. His activities are diverse, including advertising and bookbinding for the 2022 Bookstore Award winner "Comrade Girls, Shoot the Enemy," the Bookstore Award nominee "Six Lying College Students," Tokyo Mode Gakuen TV commercials, SUMMERSONIC2022 official goods, and TOKYO CREATIVE SALON (Tokyu Corporation). He also serves as a designer for the fashion brand "Esth.", which he launched in 2020.

■ Setsuda Sun
Before becoming an illustrator, he played baseball for 17 years and was a member of a corporate baseball team. He retired from baseball at the age of 24 and became an independent illustrator, focusing on illustration, a hobby he had had since the age of 14. Using academic knowledge such as psychology that he learned on his own, he intentionally creates works that strike a chord with the viewer, and is active mainly on social media. In addition to illustration, he is also expanding his range of activities into other fields, such as modeling and giving lectures, making use of his knowledge and experience.

■Stygic Molok
A band that was turned on in 2023. They are a panic band that calls themselves "Stigimoroku" and are active with a free musicality that does not allow you to imagine a conventional form. The band consists of three members, "Naoi Kota", "Kaeru Yuta", and "Oyakata", each of whom imposes their unique personality on each other.

[What is X Beyond?]
"X Beyond -The World of 5055-" is a joint project between MECRE, a creator platform operated by Sony Music Entertainment, and CHET, focusing on Japanese online creators and Asian creators. The goal is to develop and launch "50 creators, 5 artists, and 5 animations," and through collaboration between artists and creators, it will carry out cross-media business of IP that transcends borders.

X Beyond: https://xbeyond.chet.com/
 

[About MECRE]
MECRE is a service that aims to be a place where everyone, from those who released their first work yesterday to those who have had a video viewed 10 million times, can meet on an equal footing and start new creative endeavors. Each creator and artist can create their own portfolio page and then freely recruit partners for their new creations. MECRE also provides and supports creators and artists with new business opportunities and various opportunities to broaden the scope of their activities.

MECRE：https://mecre.net/

[About Creativity Hacks Every Thing]
Culture collective Artist & Brand was born in Ginza, Tokyo, and is a collective that promotes art and street culture to the world. By crossing contemporary artists with Japanese culture, the brand is expanding its new "collection" globally.

Creativity Hacks Every Thing: https://lit.link/en/creativityhackseverything